Swedish supermarkets and the promotion of meat

This report by the Dutch think tank Questionmark examines how Swedish supermarkets encourage the consumption of meat, notably by multi-buy discounts where customers only receive a discount if they buy multiple items. Furthermore, the types of meat that are promoted by the four biggest supermarkets are very rarely (in only 3% of meat promotions) rated “green” (i.e. most sustainable) by the Swedish WWF meat guide (see also the TABLE blog The Swedish Meat Guide – multidisciplinary research that reached society).