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Swedish supermarkets and the promotion of meat

Swedish Supermarkets and the Promotion of Meat

This report by the Dutch think tank Questionmark examines how Swedish supermarkets encourage the consumption of meat, notably by multi-buy discounts where customers only receive a discount if they buy multiple items. Furthermore, the types of meat that are promoted by the four biggest supermarkets are very rarely (in only 3% of meat promotions) rated “green” (i.e. most sustainable) by the Swedish WWF meat guide (see also the TABLE blog The Swedish Meat Guide – multidisciplinary research that reached society).

Read the full report, Swedish Supermarkets and the Promotion of Meat, here (PDF link). See also the TABLE explainer Focus: the difficult livestock issue.

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