Red Tractor standards are failing to drive pesticide reduction

This report by the Nature Friendly Farming Network, Pesticide Action Network UK and RSPB finds that the UK’s “Red Tractor” food standards label fails to support farmers in reducing pesticide use. It also reports a gap in perceptions of the Red Tractor label between retailers and consumers: retailers see the label as only a guarantee that farmers adhere to national pesticide regulations, while consumers are under the impression that the label indicates more sustainable production practices. The report includes excerpts of a response from Red Tractor.