The Eating Better Alliance has launched a new campaign about eating less meat. The alliance have worked to create a new way of talking about eating less meat, through fun and positive messages and a set of adverts to inspire a new generation of men to be more daring with their food and give vegetarian options a chance.
They would like everyone to actively explore their “vegcurious” side at www.vegcurious.org and share campaign thoughts, food and puns via the hashtag #vegcurious.
Celebrated chef Bruno Loubet has contributed his support and recipes to Vegcurious and there will be ads on space donated by Scottish TV, digital ad screens across London and Glasgow, as well as The Guardian website.
Here is the link to the press release.