13% of the UK population is now vegetarian or vegan, while a further 21% identify as “flexitarian”, according to the 2018-19 edition of the Food and Drink Report by supermarket chain Waitrose & Partners. Among other food trends, the report also discusses plastic packaging, claiming that 88% of survey participants who had watched the final episode of the wildlife documentary Blue Planet II have changed how they use plastic.
Read more here. See also the Foodsource resource What is a healthy sustainable eating pattern?
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