UK food shoppers care about ethical and sustainable food

This report by Lloyd’s Register (a UK-based provider of professional services for engineering) surveyed 1000 UK shoppers. It finds that one in three shoppers are concerned about food safety, only 19% are very confident that the vegetarian or vegan food they eat does not contain meat, nearly two thirds of people sometimes check the country of origin of food they buy, and 85% of shoppers think it is fairly or very important for supermarkets to source their products ethically and sustainably.