The report’s finding include:
- Farm animal welfare is seen as a strategic opportunity by many companies, with 72% of the surveyed companies having published plans to improve farm animal welfare.
- Companies are setting targets on key animal welfare issues such as avoiding close confinement, sow stalls and cages for laying hens.
- The number of companies that consider farm animal welfare integral to their strategy has increased in recent years, as shown in the figure below.
- Reporting on animal welfare performance is becoming more common. For example, 54% of the companies provide some data on the proportion of animals free from close confinement.
- Consumer demand is important: 79% of respondents identified customer and client interest as the most important influence on their approach to animal welfare.
- Barriers to progress include costs and capital investment, a lack of awareness of the business benefits of animal welfare and the perception that customers don’t want to pay more for better animal welfare.