Effect of language on consumer acceptance of cultured meat

Animal advocacy organisation Faunalytics has released the report “Messages to overcome naturalness concerns in clean meat acceptance: primary findings”, which studied how people perceive the “naturalness” of cultured meat (also known as laboratory-grown meat) when it is described in different ways. The report found that study participants (based in the US) were more accepting of cultured meat when presented with a message about the “unnatural” conditions in which conventional meat is produced. Messages arguing that cultured meat has a “natural” side or that “naturalness” does not matter did not result in greater acceptance of cultured meat.

For more details, see here, and download the full report here (PDF link). See also the Foodsource resource What are the influences on our food choices?

Publication
20 Aug 2018
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