WWF and the Food Ethics Council have been working with the farming industry and environmental groups, in the UK and other countries, to explore the issues associated with trying to bring about more ‘sustainable’ diets. This paper explores how the government can play its part in enabling consumers to eat more sustainably in ways that will help farming to thrive and respect people’s freedom to eat what they like. It focuses on measures that fit the government’s priorities on the environment, farming and the Big Society, and presents 16 recommendations for action.
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