This Bloomberg article describes how as a percentage of all new milk products on the market in 2014, non-dairy milk products made up 24% and 31% in European and North American respectively. In addition to oat, soy and almond milk, scientists have also developed alternatives based on from hemp and quinoa. The article focuses on the case of a Swedish Oat-milk producing company Oatly – a company that has seen sales grow significantly with revenue increasing with 37 percent this year. It describes how “(t)he expanding range of options has helped broaden the appeal of products such as Oatly beyond vegetarians, vegans, and the lactose intolerant”.
According to Euromonitor International analysts the main obstacle for further expansion is the taste of the products, and companies thus need to focus on this in order to ensure that new customers do not go back to the dairy alternatives.
For more see our research library category on Dairy and alternatives and for an even more detailed search take a look at the results with the Keyword Plant-based dairy substitutes (for a longer list of resources while we are re-categorising– take a look at the general results-list of a search on non-dairy milk substitutes).