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Plough to Plate

Another of the FISS champions groups - the CSR - published its report in June 2007, called Plough to Plate. The work was undertaken by Business in the Community.

The report provides a framework for identifying and prioritising the challenges of running a responsible business and highlights examples of best practice.

Those challenges can be divided into risks: areas of high priority to Consumers and Opinion Leaders where industry performance falls below expectations - and opportunities:areas of high priority to Consumers and Opinion Leaders where industry performance exceeds expectations, or where competitive advantage can be gained.

The report highlights what industry is already doing to address these challenges, where the industry needs to continue to improve its performance, and where the sector can better communicate existing good practice.

Areas explored cover a range of issues including nutritional labelling, advertising to children, labour standards and animal welfare.

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