For an exploration of the shaping forces that influence the way we consume and the options for shifting in more sustainable directions, see work by Tim Jackson at the University of Surrey.
His research Motivating Sustainable Consumption asks why we consume in the ways that we do. What factors shape and constrain our choices and actions? Why (and when) do people behave in pro-environmental or pro-social ways? And how can we encourage, motivate and facilitate more sustainable attitudes, behaviours and lifestyles?
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