Foodanddrinkeurope.com covers a report by Euromonitor which finds that sales of meat have slowed considerably in Europe, due to a trend towards meat free and meat reducing diets. Euromonitor says that meat was one of the worst performers over the 2015-2010 period, with sales growing by only 14%, ahead only of vegetables at 11%.
You can read the article here.
If you can afford it, the report itself can be bought here.
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