Mars, the chocolate and confectionary manufacturer, has announced a multi-year, multi-country collaboration with the Rainforest Alliance to ensure that by 2020, 100,000 tonnes of the cocoa it sources (representing most of its cocoa use) will achieve Rainforest Alliance certification.
As an initial aim, it aims to buy enough certified cocoa so that its Galaxy chocolate bar can bear the Rainforest Alliance Certified green seal of approval by early 2010.
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