The World Resources Institute has published its early findings on research into language that appeals to British and US consumers when describing plant-based foods.
Language found to be relatively unpopular includes the phrases “meat-free”, “vegan”, “vegetarian” and phrases that emphasise restrictiveness, such as “low fat”.
Language found to be relatively popular emphasised the provenance, flavour, appearance or mouthfeel of a food.
Read the full piece here. See also the Foodsource resource What are the influences on our food choices?
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