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First stage results from research on nutrition labelling

The EU's FLABEL project (Food Labelling to Advance Better Education for Life) has announced the results of its initial audit of nutrition information on 37,000 products from five food and beverage categories across the EU 27 Member States and Turkey.

The audit looked at the number of products with nutrition information on pack (front and back), the main types of systems used in each country, the prevalence of nutrition and health claim usage, and the prevalence of nutrition information on products that are attractive to children, were assessed in five product categories.

In other words it has looked at what foods gets labelled, how and by whom, and at what health claims are made. This baseline information will form the subsequent FLABEL studies involving attention, reading, liking, understanding and use by consumers of different nutrition labelling formats.

It will be interesting to see whether the methodology adopted might be of relevance to the carbon labelling issue.

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