For an analysis of the decision making processes leading to the development of a food package see Vazquez D, Bruce M and Studd R. (2003) A case study exploring the packaging design process within a UK food retailer, British Food Journal 105/9.
For an analysis of the decision making processes leading to the development of a food package see Vazquez D, Bruce M and Studd R. (2003) A case study exploring the packaging design process within a UK food retailer, British Food Journal 105/9.
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