DEFRA has published a framework to encourage environmentally friendly behaviour among individuals and communities. The report pulls together evidence on public understanding, attitudes and behaviours and draws conclusions on the potential for behaviour change among members of the public. It identifies 12 headline behaviour goals based on a range of low/high impact and easy/hard behaviours which could potentially engage large numbers of people and others which would be more appropriate for targeting particular population groups. These are:
- use more efficient vehicles
DEFRA has published a framework to encourage environmentally friendly behaviour among individuals and communities. The report pulls together evidence on public understanding, attitudes and behaviours and draws conclusions on the potential for behaviour change among members of the public. It identifies 12 headline behaviour goals based on a range of low/high impact and easy/hard behaviours which could potentially engage large numbers of people and others which would be more appropriate for targeting particular population groups. These are:
- use more efficient vehicles
- use your car less for short trips
- avoid unnecessary short haul flights
- use water responsibly
- install insulation / microgeneration
- manage your energy usage
- recycle more
- waste less food
- buy energy efficient products
- eat more food that is locally in season
- adopt a lower impact diet.
The report also looks at people's willingness to act on these headline goals. The results indicate that there are some behaviours, such as wasting less food and more responsible water usage, where most people are already willing and, in principle, able to act. The more challenging behaviours, such as avoiding unnecessary flights or installing microgeneration for electricity, are those where there is relatively low willingness to act, or where there are external barriers to action.
More information can be found here.
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