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Commercialising edible insects – How to market the impossible

About 1900 species of insects are eaten worldwide by at least 2 billion people – not because they are short of food, but out of choice. But for most Western consumers the idea of insects as food is disgusting. However, a handful of entrepreneurial start-ups are working to change this.

This White Paper from New Nutrition Business shows how to go about marketing insects. It explores the challenges and opportunities for this potential future food source and includes case studies and interviews with brands using insects as an ingredient.

Read more about them in the white paper.

Read more about insects as food and other novel proteins on our website.

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Publication
15 Oct 2014
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