This article in Food Manufacture is interesting – it argues that the proliferation of brands advertising their local identity means that individual companies find it hard to stand out; and that large retailers are only interested in carrying one regionally branded product in each category because of limited space in the freezer section, me
This article in Food Manufacture is interesting – it argues that the proliferation of brands advertising their local identity means that individual companies find it hard to stand out; and that large retailers are only interested in carrying one regionally branded product in each category because of limited space in the freezer section, meaning, presumably, that others lose out. Plus a lot of detail on top- versus side-crimping in Cornish Pasties that’s a bit beyond me...
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