Organiser's description (via Innovation Forum):
Europe’s agriculture industry, and the farmers at its heart, are under pressure. The challenges faced by farmers are numerous. From the stresses of climate change, rising energy and input prices, as well as the costs associated with the regenerative transition, to the ever-decreasing number of young farmers entering an industry already stretched for both brains and brawn over the coming decades.
In the first of Bayer Crop Science’s ‘Focus on Farmers’ webinar series, we will hear directly from a farmer on the key barriers to sustainable farming. Our panel of experts will respond with a discussion on how supply chain actors can collaborate to scale solutions to these challenges and support farmers in a just transition to regenerative agriculture.
The panel will discuss:
- The barriers to implementation of sustainable practices, and how value chain actors can support farmers to overcome them.
- How business can help farmers build profitable and resilient livelihoods through regenerative farming.
- The role of agrifood stakeholders, especially retailers and food brands, in increasing awareness and facilitating farmer uptake of regenerative practices.
Join our panel:
- Jens Hartmann, head of EMEA Region, Bayer Crop Science
- Natalie Smith, head of agriculture, Tesco
- Bram Van Hecke, farmer and president, Groene Kring
- Marie Ellul, well-being & sustainability senior manager, Mondelēz International
The webinar will be moderated by Toby Webb, founder, Innovation Forum. This webinar is the first in a series in partnership with Bayer Crop Science. Find registration details here.
