A new book by Dr. Adam Corner, entitled Promoting Sustainable Behavior: A Practical Guide To What Works, explores individual and societal behaviors linked to climate change and offers recommendations on how to achieve a sustainable campaign that creates a lasting change in behaviour.
In it, he argues that although political, technological, and regulatory change are important to climate change, promoting sustainable behaviour in the most effective way is critical to society’s response as well. He goes further to say that “simple and painless” behaviour changes – unplugging phone chargers, switching to energy-saving light bulbs, or reusing plastic bags – offer limited evidence of catalyzing further changes. The key, he claims, is to give people a sense of environmental identity or citizenship.
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