A new report by McKinsey & Company argues that China seems to be abandoning Western fast food for healthier options. Only 51% of consumers in China said they ate Western fast food in 2015, signalling a drop from the 67% who said they consumed fast food in 2012.
The survey by McKinsey which took place between September and November 2015, included 10,000 respondents from 44 cities, representing approximately 75% of China’s GDP and one-half of the Chinese population.
Read the full report here and see further coverage here.
The FCRN has released an extensive report on the changes seen in China’s food system over the past 30 years: see Appetite for change: social, economic and environmental transformations in China’s food system and its associated briefing papers.
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