TikTok masculinity and the Tradwife

Episode summary

What else should we consider when shifting to natural, whole foods—beyond just their health benefits? Feminist Food Journal co-founders Isabela Bonnevera and Zoë Johnson explore the deeper questions: whose labor makes these diets possible, who can afford them, and how culture and vzexperience shape our food choices. We dive into these issues and uncover how a simple "natural foods" search on TikTok exposes striking gender dynamics.

[ Transcript available ]

About the guests

Zoë Johnson

Zoë Johnson's work is guided by a fascination with stories' power to shape reality. It is driven by her belief that intersectional feminist approaches (to just about everything) offer the greatest hope for building more just, equal, and peaceful systems the world over. Zoë has an academic background in gender equality, food systems, international development, and illustration and experience working in research, publishing, communications, consulting, and freelance illustrating. She is one of the two co-founders of Feminist Food Journal.

Isabela Bonnevera

Isabela Bonnevera (née Vera) is a writer and researcher working at the intersection of food, culture, sustainability and social justice. Isabela is a doctoral candidate at ICTA-UAB and the Barcelona Laboratory for Urban Environmental Justice and Sustainability researching the intersections of urban food policy and food justice for immigrant communities. She works as a multilingual (English, French, and Spanish) independent consultant, designing and executing quantitative and qualitative research focused on policies to make our food systems more sustainable, equitable, and inclusive. And she is the co-founder of Feminist Food Journal.

Feminist Food Journal

FFJ is a magazine and podcast dedicated to feminist perspectives on food and culture. They work with writers from around the world to tell stories that shed light on the ways that food intersects with gender, power, and politics.

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