This methodology, developed by WWF, aims to provide a framework for retailers to measure and report their animal versus plant-based sales, progressively enhancing their data collection and reporting capabilities to support a transition to more sustainable and healthy diets.
Publisher’s Summary
Individual preferences and circumstances play a role in informing food choices, but decisions are highly shaped by our food environments – like supermarkets – and factors beyond the consumer’s control, such as availability, affordability, accessibility and marketing.
Food retailers are crucial gatekeepers on both sides of the supply chain, working with suppliers and interacting directly with consumers. They must step up to their responsibility. By supporting consumers to adopt healthy and sustainable diets alongside changes to their supply chains and efforts to reduce food loss and waste across the supply chain, retailers can greatly reduce the environmental impact of our food system. Significant shifts in dietary patterns are essential for achieving global goals on climate, nature and sustainable development, as well as for businesses to meet their own sustainability goals and science-based targets.
This includes a notable reduction in the consumption of animal-based foods. Retailers must be prepared to adapt their sales strategies accordingly, promoting plant-based products that align with sustainable dietary choices.
This methodology is for retailers in countries where consumption of animal-based food exceeds health recommendations and planetary boundaries. Transition to healthy, sustainable diets in these countries is crucial, and food retailers can lead the way by rebalancing their sales of animal-based and plant-based foods.
Reference
Read more here. See also the TABLE explainer, What can be done to shift eating patterns in healthier, more sustainable directions?
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