Episode summary
What if changing what we eat wasn’t about persuasion, but about reshaping everyday food choices? With Sarah Lake, CEO of Tilt Collective, we explore how meat and ultra-processed foods came to dominate U.S. diets – and how Tilt Collective is building a future where healthy and sustainable foods compete on convenience, price, and accessibility.
About Sarah Lake
Sarah Lake, CEO of Tilt Collective, has been at the forefront of sustainable agricultural solutions for over a decade. She brings expertise in private sector action on climate change, particularly emissions from agricultural production and land use. She previously worked as Co-Founder and Executive Director at Madre Brava, and before this worked at World Resources Institute, leading corporate engagement and science-based targets on land use. She co-directed Trase in collaboration with the Stockholm Environment Institute and was Vice President and Global Director at Mighty Earth. She holds a PhD in the environmental and social impacts of cattle supply chains and has dedicated her career to scaling innovative initiatives to transform the private sector.
Related resources
Report: The State of Agricultural Commodity Markets (FAO, 2024)
Ted Talk: The hidden forces behind your food choices (Sarah Lake, 2024)
Article: Behavioural Factors Influencing Consumer Acceptance of Sustainable Healthy Food: A Review and Research Agenda (Brid Bourke, Mary McCarthy and Sinéad McCarthy, 2024)
Report: Meat, metrics and mindsets: Exploring debates on the role of livestock and alternatives in diets and farming (TABLE, 2023)
Explainer: What is feed-food competition (TABLE, 2020)
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